Servicescape navigation : a customer typology based on the wayfinding ability of Italian hospital visitors
Angelo Bonfanti and Vania Vigolo, Jackie Douglas and Claudio Baccarani
| Year of publication: |
2017
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|---|---|
| Authors: | Bonfanti, Angelo ; Vigolo, Vania ; Douglas, Jackie ; Baccarani, Claudio |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 29.2017, 4, p. 546-563
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| Subject: | Service quality | Customer satisfaction | Hospital | Orientation strategy | Sense of direction | Service environment | Signage management | Spatial anxiety | Dienstleistungsqualität | Kundenzufriedenheit | Krankenhaus | Italien | Italy | Gastgewerbe | Hospitality industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-01-2017-0003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011762869