Servicescapes and social servicescapes : impact on perceived usefulness, choice satisfaction and behavior at fast-food restaurants
| Year of publication: |
2024
|
|---|---|
| Authors: | Asghar, Awes ; Asif, Ruba ; Akhtar, Nadeem |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 4, p. 2121-2143
|
| Subject: | Consumer behavior | Customer experience | Fast-food restaurant | Perceived usefulness | Servicescape | Social servicescape | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Schnellgastronomie | Fast-food industry | Ladengestaltung | Store design |
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Muhammad Asghar Ali, (2021)
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Syah, Tantri Yanuar Rahmat, (2022)
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