Servicescapes as common places : Voraussetzungen, Barrieren und Instrumente des postmodernen Umfeldmanagements
Brenner Stefanie
| Year of publication: |
2005
|
|---|---|
| Authors: | Brenner, Stefanie |
| Publisher: |
München : FGM-Verl. |
| Subject: | Postmoderne | Dienstleistungsangebot | Marketingmanagement | Umweltanalyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 83 S. Ill., graph. Darst. 21 cm, 120 gr. |
|---|---|
| Series: | Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing. - Augsburg : FGM-Verl.. - Vol. 160 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diplomarbeit, 2005 |
| ISBN: | 3-934491-77-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004871428