Serving the Customer : The Role of Selling and Sales

edited by Thomas Aichner

Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less?

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Year of publication:	2023
Other Persons:	Aichner, Thomas (ed.) ; Jacob, Frank (honouree)
Publisher:	2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer
Subject:	Verkauf \| Selling \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Verkaufspersonal \| Salespeople \| Dienstleistungsangebot \| Kundenorientierung \| Verkaufstechnik
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	1 Online-Ressource(XVIII, 388 p. 24 illus., 10 illus. in color.)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Festschrift ; Aufsatzsammlung
Language:	English
Notes:	"This Festschrift is dedicated to the contributions and remarkable career of Prof. Dr. Frank Jacob, Professor of Marketing at ESCP Business School in Berlin, Germany. It is published in occasion of the honoree’s 60th birthday." - Seite VII
ISBN:	978-3-658-39072-3 ; 978-3-658-39071-6 ; 978-3-658-39073-0 ; 978-3-658-39074-7
Other identifiers:	10.1007/978-3-658-39072-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013504697