Servitization of business : adding value by adding services
Sandra Vandermerwe ; Juan Rada
| Year of publication: |
1988
|
|---|---|
| Authors: | VanDerMerwe, Sandra |
| Other Persons: | Rada, Juan F. (contributor) |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 6.1988, 4, p. 314-324
|
| Subject: | Verkauf | Selling | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001058507