Servqual: a multiple-item scale for measuring customer perceptions of service quality
by A. Parasuraman, Valarie Zeithaml and Leonard L. Berry
| Year of publication: |
1986
|
|---|---|
| Authors: | Parasuraman, A. ; Zeithaml, Valarie A. ; Berry, Leonard L. |
| Publisher: |
Cambridge, Massachusetts |
| Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | Produktqualität | Product quality | Einzelhandel | Retail trade |
| Extent: | V, 39 S |
|---|---|
| Series: | Working paper / Marketing Science Institute, Research Program. - Cambridge, Mass., ZDB-ID 2611549-9. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000767760