Shades of Green: A Multidimensional Analysis of Environmental Advertising
| Year of publication: |
1995
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|---|---|
| Authors: | Banerjee, Subhabrata ; Gulas, Charles S. ; Iyer, Easwar |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 24.1995, 2, p. 21-32
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