Shades of green deception : an empirical examination into the consequences of greenwashing of innovations
Franziska Janz, Slawka Jordanow, Sven Heidenreich, Juliane Schäfer
| Year of publication: |
2025
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|---|---|
| Authors: | Janz, Franziska ; Jordanow, Slawka ; Heidenreich, Sven ; Schäfer, Juliane |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1467-8691, ZDB-ID 2027722-2. - Vol. 34.2025, 2, p. 312-332
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| Subject: | brand perception | corporate communication | green deception | green marketing | greenwashing | sustainable innovation | Innovation | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Öffentlichkeitsarbeit | Public relations | Öko-Produkt | Sustainable product | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/caim.12639 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015459268