Shame or pride? : the moderating role of self-construal on moral judgements concerning fashion counterfeits
|Year of publication:||
|Authors:||Kim, Jae-eun ; Johnson, Kim K. P.|
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1431-1450
|Subject:||Counterfeit | Pride | Moral judgement | Self construal | Shame|
|Type of publication:||Article|
|Type of publication (narrower categories):||Aufsatz in Zeitschrift ; Article in journal|
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