Shaping brand attitudes through sustainability practices : a TSR approach
Sandeep Jagani, Vafa Saboorideilami and Saraf Tarannum
| Year of publication: |
2024
|
|---|---|
| Authors: | Jagani, Sandeep ; Saboorideilami, Vafa ; Tarannum, Saraf |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 3, p. 369-382
|
| Subject: | Sustainability | Brand attitude | Brand loyalty | Brand awareness | Service sector | Survey research | Transformative service research | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Dienstleistungssektor | Service industry | Nachhaltige Entwicklung | Sustainable development | Markenimage | Brand image | Markentreue | Nachhaltigkeit | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-03-2023-0083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014516054