Shaping exchanges, performing markets: the study of market-ing practices
Luis Araujo and Hans Kjellberg
| Year of publication: |
2010
|
|---|---|
| Authors: | Araujo, Luis ; Kjellberg, Hans |
| Published in: |
The SAGE handbook of marketing theory. - Los Angeles, Calif. [u.a.] : SAGE, ISBN 1-84787-505-X. - 2010, p. 195-218
|
| Subject: | Marketingtheorie | Marketing theory | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003923122