Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective
Minhao Zhang, Yichuan Wang, Hossein Olya
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Minhao ; Wang, Yichuan ; Olya, Hossein |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 88.2022, p. 1-11
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| Subject: | Agility | Big data analytics | Hotel performance | Real options theory | Sentiment analysis | Social Media | Word-of-mouth | Social Web | Social web | Realoptionsansatz | Real options analysis | Big Data | Big data | Hotellerie | Hotel industry | Data Mining | Data mining | Virales Marketing | Viral marketing | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2021.104415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194285