Share price reactions to advertising announcements and broadcast of media events
Greg Filbeck, Xin Zhao, Daniel Tompkins and Peggy Chong
| Year of publication: |
2009
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|---|---|
| Authors: | Filbeck, Greg ; Zhao, Xin ; Tompkins, Daniel P. ; Chong, Peggy |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 30.2009, 4, p. 253-264
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| Subject: | Hörfunkwerbung | Radio advertising | Sportveranstaltung | Sport event | Profisport | Professional sports | Sponsoring | Sponsorship | Ankündigungseffekt | Announcement effect | Börsenkurs | Share price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003847192