Share price reactions to advertising announcements and broadcast of media events
| Year of publication: |
2009
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|---|---|
| Authors: | Filbeck, Greg ; Zhao, Xin ; Tompkins, Daniel ; Chong, Peggy |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 5822270. - Vol. 30.2009, 4, p. 253-264
|