Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- I.1. Why this book? -- I.2. The scope of this book -- I.3. The challenge of this book -- I.4. How to read this book -- PART 1: The Sharing Economy or the Emergence of a New Business Model -- 1. The Sharing Economy: A Concept Under Construction -- 1.1. Introduction -- 1.2. From simple sharing to the sharing economy -- 1.2.1. The genesis of the sharing economy and the break with "consumer" society -- 1.2.2. The sharing economy: which economy? -- 1.3. The foundations of the sharing economy -- 1.3.1. Peer-to-peer (P2P): a revolution in computer networks -- 1.3.2. The gift: the abstract aspect of the sharing economy -- 1.3.3. The service economy and the offer of use -- 1.4. Conclusion -- 2. An Opportunity for the Business World -- 2.1. Introduction -- 2.2. Prosumption: a new sharing economy trend for the consumer -- 2.3. Poverty: a target in the spotlight of the shared economy -- 2.4. Controversies on economic opportunities of the sharing economy -- 2.5. Conclusion -- 3. Risks and Issues of the Sharing Economy -- 3.1. Introduction -- 3.2. Uberization: a white grain or just a summer breeze? -- 3.3. The sharing economy: a disruptive model -- 3.4. Major issues of the sharing economy -- 3.5. Conclusion -- 4. Digital Platforms and the Sharing Mechanism -- 4.1. Introduction -- 4.2. Digital platforms: "What growth!" -- 4.3. Digital platforms or technology at the service of the economy -- 4.4. From the sharing economy to the sharing platform economy -- 4.5. Conclusion -- PART 2: Big Data Analytics at the Service of the Sharing Economy -- 5. Beyond the Word "Big": The Changes -- 5.1. Introduction -- 5.2. The 3 Vs and much more: volume, variety, velocity -- 5.2.1. Volume -- 5.2.2. The variety -- 5.2.3. Velocity -- 5.2.4. What else?.
