Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Laurie Wu, Han Shen, Mimi Li and Qian (Claire) Deng
| Year of publication: |
2017
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|---|---|
| Authors: | Wu, Luorong ; Shen, Han ; Li, Mimi ; Deng, Qian |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 2, p. 648-668
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| Subject: | Social media marketing | Online reviews | Personal sense of power | Review trustworthiness | Temporal contiguity cue | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Vertrauen | Confidence | Online-Handel | Online retailing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-10-2015-0587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687632