Shift from product innovation strategy to marketing innovation strategy to add value to the firm
Fatima Bouhelal, Lakhdar Adouka
| Year of publication: |
2022
|
|---|---|
| Authors: | Bouhelal, Fatima ; Adouka, Lakhdar |
| Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 10.2022, 2/36, p. 167-178
|
| Subject: | product innovation strategy | marketing innovation strategy | adding value | Algerian SMEs | SPSS analysis | Innovationsmanagement | Innovation management | KMU | SME | Produktentwicklung | New product development | Innovation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2478/mdke-2022-0012 [DOI] hdl:11159/8753 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275341