Shifting paradigm to service-dominant logic via Internet-of-Things with applications in the elevators industry
Year of publication: |
March 2017
|
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Authors: | Lai, Chia Tai Angus ; Jackson, Paul R. ; Jiang, Wei |
Published in: |
Journal of management analytics. - Abingdon, Oxon : Taylor & Francis, ISSN 2327-0012, ZDB-ID 2896673-9. - Vol. 4.2017, 1, p. 35-54
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Subject: | service science | service-dominant logic | goods-dominant logic | Internet of Things | value co-creation | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Internet der Dinge | Internet of things | Marketingtheorie | Marketing theory | Dienstleistung | Services | Dienstleistungsmarketing | Services marketing |
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