"Ship-from-store" strategy in platform retailing
Year of publication: |
2021
|
---|---|
Authors: | He, Yi ; Xu, Qingyun ; Shao, Zhen |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 145.2021, p. 1-17
|
Subject: | Ship-from-store | Omnichannel retailing | Pricing | Platform | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy | Netzwerkökonomik | Network economics | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
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