Shopping behavior and consumer preference for store price format : why "large basket" shoppers prefer EDLP
David R. Bell ; James M. Lattin
| Year of publication: |
1998
|
|---|---|
| Authors: | Bell, David R. ; Lattin, James M. |
| Publisher: |
Cambridge, Mass. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Preismanagement | Pricing strategy |
| Extent: | 50 S. : graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 98,114 : Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000996259