Shopping for beauty : the influence of the pandemic on body appreciation, conceptions of beauty, and online shopping behaviour
Caroline Kopot and Jaleesa Reed
Year of publication: |
2023
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Authors: | Kopot, Caroline ; Reed, Jaleesa |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 1, p. 20-34
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Subject: | Beauty retailers | body appreciation and beauty concept | objectification theory | purchase intention | social norms | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Ästhetik | Aesthetics | Coronavirus |
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