Shopping hard or hardly shopping : revealing consumer segments using clickstream data
Melina Zavali, Ewelina Lacka and Johannes de Smedt
| Year of publication: |
2023
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|---|---|
| Authors: | Zavali, Melina ; Lacka, Ewelina ; De Smedt, Johannes |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 70.2023, 4, p. 1353-1364
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| Subject: | Apparel retailing | big data | clickstream data | consumer segmentation | online purchase | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Big Data | Big data | Einzelhandel | Retail trade | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2021.3070069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304285