Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Anne R. Smink, Eva A. van Reijmersdal, Guda van Noort, Peter C. Neijens
| Year of publication: |
2020
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|---|---|
| Authors: | Smink, Anne R. ; Reijmersdal, Eva A. van ; Noort, Guda van ; Neijens, Peter C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 474-485
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| Subject: | Augmented reality | Branded apps | Intrusiveness | Online shopping | Personalization | Presence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mobile Anwendung | Mobile application | Virtuelle Realität | Virtual reality | Markenimage | Brand image | Markenführung | Brand management | Personalisierung | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.07.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288634