Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments
Anna Girard, Marcel Lichters, Marko Sarstedt, and Dipayan Biswas
| Year of publication: |
2019
|
|---|---|
| Authors: | Girard, Anna L. ; Lichters, Marcel ; Sarstedt, Marko ; Biswas, Dipayan |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 22.2019, 4, p. 440-455
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| Subject: | ambient scent | servicescape | long-term effects | field experiment | sensory marketing | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Ladengestaltung | Store design | Experiment | Aromastoff | Flavour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670519842333 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128041