Short and sweet : effects of pop-up stores' ephemerality on store sales
Laura Henkel, Steffen Jahn, Waldemar Toporowski
| Year of publication: |
2022
|
|---|---|
| Authors: | Henkel, Laura ; Jahn, Steffen ; Toporowski, Waldemar |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-10
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| Subject: | Ephemerality | Experiential store | In-store purchase | Need for uniqueness | Pop-up | Konsumentenverhalten | Consumer behaviour | Ladengeschäft | Retail outlet | Ladengestaltung | Store design | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102850 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169661