Short-run needs and long-term goals : a dynamic model of thirst management
Year of publication: |
2015
|
---|---|
Authors: | Huang, Guofang ; Khwaja, Ahmed ; Sudhir, K. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 5, p. 702-721
|
Subject: | dynamic discrete choice | EM algorithm | self-regulation | stockpiling | health care | needs | goals | obesity | beverages | new product introductions | Diskrete Entscheidung | Discrete choice | Theorie | Theory | Innovation |
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