Short-term impact of item-based loyalty program on customer purchase behaviors
Bo Wu, Yi Sun, Katsutoshi Yada
| Year of publication: |
2020
|
|---|---|
| Authors: | Wu, Bo ; Sun, Yi ; Yada, Katsutoshi |
| Published in: |
The review of socionetwork strategies. - Tokyo : Springer Japan, ISSN 1867-3236, ZDB-ID 2471097-0. - Vol. 14.2020, 2, p. 181-192
|
| Subject: | Loyalty program | IBLP | Customer purchase behavior | Short-term impact analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12626-020-00062-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012306090