Short-term or long-term cooperation between retailer and MCN? : new launched products sales strategies in live streaming e-commerce
Zhaofang Mao, Zelin Du, Ruiying Yuan, Qiqi Miao
| Year of publication: |
2022
|
|---|---|
| Authors: | Mao, Zhaofang ; Du, Zelin ; Yuan, Ruiying ; Miao, Qiqi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-17
|
| Subject: | Consumer uncertainty | Game theory | Live streaming shopping | Two-stage pricing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Online-Handel | Online retailing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102996 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364465