Short video creation and traffic investment decision in social e-commerce platforms
Peng He, Qi Shang, Witold Pedrycz, Zhen-Song Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | He, Peng ; Pedrycz, Witold ; Chen, Zhen-Song |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 128.2024, Art.-No. 103129, p. 1-15
|
| Subject: | Short video creation | Traffic investment | Social e-commerce | Channel preference | Platform operations | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2024.103129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084982