Should a Firm Introduce a New Mobile App? An Investigation of the Channel Interaction Between Mobile Apps and Mobile Websites
Year of publication: |
[2022]
|
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Authors: | Yuan, Ziqing ; Chen, Hailiang |
Publisher: |
[S.l.] : SSRN |
Subject: | Mobile Anwendung | Mobile application | Arbeitsmobilität | Labour mobility | Mobilkommunikation | Mobile communications | Website | Mobile Business | Mobile business | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (39 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 1, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4135226 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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