Should an ad agency offer geoconquesting or protection from it?
Manmohan Aseri, Amit Mehra, Vijay Mookerjee, Hong Xu
| Year of publication: |
2024
|
|---|---|
| Authors: | Aseri, Manmohan ; Mehra, Amit ; Mookerjee, Vijay S. ; Xu, Hong |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 35.2024, 2, p. 850-870
|
| Subject: | digital advertising | geoconquesting | marketing funnel | Online-Marketing | Internet marketing | Prinzipal-Agent-Theorie | Agency theory | Werbung | Advertising | Mobile Marketing | Mobile marketing | Werbewirtschaft | Advertising industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.0648 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014635056