Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth
Year of publication: |
2020
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Authors: | Leal, Catarina Correia ; Ferreira, Aristides Isidoro |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 91.2020, p. 1-11
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Subject: | Sickness presenteeism | Customer loyalty | Positive WOM | Ethnicity | Hospitality sector | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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