Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Cecilia M. O. Alvarez, Rodrigo Uribe and Ricardo León De-La-Torre
| Year of publication: |
November 2017
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|---|---|
| Authors: | Alvarez, Cecilia M. O. ; Uribe, Rodrigo ; De-La-Torre, Ricardo León |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 6, p. 975-993
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| Subject: | Advertising | standardization strategies | language | Latin America | Hispanic | bilinguals | stereotypes | Lateinamerika | Mehrsprachigkeit | Multilingualism | Sprache | Language | Printwerbung | Print advertising | Hispano-Amerikaner | Hispanics | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Addendum enthalten in: volume 36, number 6, November 2017, Seite 994 |
| Other identifiers: | 10.1080/02650487.2017.1401518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859177