Should luxury brands say it out loud? : brand conspicuousness and consumer perceptions of responsible luxury
Year of publication: |
August 2017
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Authors: | Janssen, Catherine ; Vanhamme, Joëlle ; Leblanc, Sina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 77.2017, p. 167-174
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Subject: | Corporate social responsibility | Luxury | Brand conspicuousness | Consumer perceptions | Self-identity | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Corporate Social Responsibility | Markenführung | Brand management |
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