Should price cannibalization be avoided or embraced? : a multimethod investigation
Atabak Mehrdar, Ting Li
| Year of publication: |
2023
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|---|---|
| Authors: | Mehrdar, Atabak ; Li, Ting |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 12, p. 3816-3836
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| Subject: | cannibalization | MDP | multichannel | pricing strategy | revenue management | simulation | Preismanagement | Pricing strategy | Revenue-Management | Revenue management | Simulation | Theorie | Theory | Vertriebsweg | Distribution channel |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.14063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014441415