Shouting to be heard in advertising
Simon P. Anderson; André de Palma
| Year of publication: |
2013
|
|---|---|
| Authors: | Anderson, Simon P. ; Palma, André de |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 7, p. 1545-1556
|
| Subject: | information overload | congestion | advertising | lottery | junk mail | e-mail | telemarketing | multiple equilibria | ad caps | Werbung | Advertising | Glücksspiel | Gambling | E-Mail | E-mail | Theorie | Theory | Engpass | Bottleneck | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783643