Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta, Sanjay K. Dhar
| Year of publication: |
2022
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|---|---|
| Authors: | Goli, Ali ; Mummalaneni, Simha ; Chintagunta, Pradeep K. ; Dhar, Sanjay K. |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 6, p. 1163-1180
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| Subject: | public policy | border strategy | legal | product placement | tobacco marketing | TV advertising | Product Placement | Product placement | Werbewirkung | Advertising effects | Zigarette | Cigarette | Rauchen | Smoking | Marketingmanagement | Marketing management | Werbung | Advertising | Tabakwaren | Tobacco product | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1362 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014316928