Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Year of publication: |
2022
|
---|---|
Authors: | Goli, Ali ; Mummalaneni, Simha ; Chintagunta, Pradeep K. ; Dhar, Sanjay K. |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 6, p. 1163-1180
|
Subject: | public policy | border strategy | legal | product placement | tobacco marketing | TV advertising | Product Placement | Product placement | Werbewirkung | Advertising effects | Rauchen | Smoking | Werbung | Advertising | Marketingmanagement | Marketing management | Zigarette | Cigarette | Werbebeschränkung | Advertising regulation |
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