Showing usage behavior or not? : the effect of virtual influencers’ product usage behavior on consumers
Defeng Yang, Jiaen Zhang, Yu Sun, Zan Huang
| Year of publication: |
2024
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|---|---|
| Authors: | Yang, Defeng ; Zhang, Jiaen ; Sun, Yu ; Huang, Zan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103859, p. 1-13
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| Subject: | AI | Anime-like virtual influencers | Behavioral realism | Human-like virtual influencers | Virtual influencers | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Influencer | Virtuelle Realität | Virtual reality | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103859 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015100926