Showrooming versus webrooming : examining motivational differences in omnichannel exploratory behaviors
Jennifer Huh and Hye-Young Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Huh, Jennifer ; Kim, Hye-yŏng |
| Subject: | curiosity | Exploratory behavior | innovativeness | market maven | omnichannel | showrooming/webrooming | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Motivation | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2022.2048413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013411691