Signaling effects of branded amenities on customer-based brand equity
Year of publication: |
2021
|
---|---|
Authors: | Kim, Eun Joo ; Baloglu, Seyhmus ; Henthorne, Tony L. |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 30.2021, 4, p. 508-527
|
Subject: | alliance | Amenity | co-branding | customer-based brand equity | hotel branding | ingredient branding | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Markenartikel | Brand |
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