Signaling norm salience through perceived peer counterfeit consumption
Sameeullah Khan, Asif Iqbal Fazili and Irfan Bashir
| Year of publication: |
2023
|
|---|---|
| Authors: | Khan, Sameeullah ; Fazili, Asif Iqbal ; Bashir, Irfan |
| Subject: | Counterfeit luxury brands | Counterfeit luxury consumption | Descriptive norms | Millennials | Perceived norms | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Soziale Norm | Social norm | Markenimage | Brand image | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-02-2022-3859 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315449