Signaling product quality through a trial period
Shouqiang Wang, Gülru F. Özkan-Seely
| Year of publication: |
March-April 2018
|
|---|---|
| Authors: | Wang, Shouqiang ; Özkan-Seely, Gülru F. |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 66.2018, 2, p. 301-312
|
| Subject: | trial length | price | quality signal | Bayesian learning | Produktqualität | Product quality | Signalling | Theorie | Theory | Lernprozess | Learning process | Preis | Price | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2017.1675 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011845917