Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
M. Billur Akdeniz, Roger J. Calantone and Clay M. Voorhees
| Year of publication: |
2014
|
|---|---|
| Authors: | Akdeniz, M. Billur ; Calantone, Roger J. ; Voorhees, Clay M. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 4, p. 728-743
|
| Subject: | Kfz-Industrie | Automotive industry | Produktentwicklung | New product development | Produktqualität | Product quality | Marketing | Markenimage | Brand image | Konsumentenpräferenzen | Consumer preferences | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375906