Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Year of publication: |
2022
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Authors: | Spielmann, Nathalie ; Discua Cruz, Allan ; Tyler, Beverly B. ; Cerrato, Daniele |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 153.2022, p. 35-45
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Subject: | Brand Heritage Identity | Family Businesses | Geographic Origin | Signaling Theory | Wine | Familienunternehmen | Family business | Markenimage | Brand image | Weinbau | Wine industry | Signalling | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Wein | Markenarchitektur | Brand architecture | Kulturgüter | Cultural heritage |
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