Signalling the corporate brand promise to front-line employees : the role of learning and development in internal branding
Thomas Garavan, Adebayo Serge Francois Koukpaki, Colette Darcy, Fergal O'Brien, Adegboyega Oyedijo, Kweku Adams
| Year of publication: |
2022
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|---|---|
| Authors: | Garavan, Thomas N. ; Koukpaki, Adebayo Serge Francois ; Darcy, Colette ; O'Brien, Fergal ; Oyedijo, Adegboyega ; Adams, Kweku |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 92.2022, p. 1-15
|
| Subject: | Construal level theory | Corporate branding | FLE responses to brand signals | Learning and development professionals | Signalling theory | Signalling | Markenführung | Brand management | Markenartikel | Brand | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2022.104558 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326676