Significance of Electronic Word-of-mouth in today's digital era : a conceptual study
Kiran S. Nair
| Year of publication: |
2017
|
|---|---|
| Authors: | Nair, Kiran S. |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 16.2017, 2, p. 229-239
|
| Subject: | Electronic Word of Mouth | E-Commerce | Consumer Buying Behavior | Digital Marketing | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Internet | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873795