Silently killing your panelists one email at a time : the true cost of email solicitations
Alina Ferecatu, Arnaud De Bruyn, Prithwiraj Mukherjee
| Year of publication: |
2024
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|---|---|
| Authors: | Ferecatu, Alina ; De Bruyn, Arnaud ; Mukherjee, Prithwiraj |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 4, p. 1216-1239
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| Subject: | Artificial Intelligence | Customer lifetime value | Differential evolution | Email marketing | Online panel management | Optimal targeting | Wearout effect | E-Mail | E-mail | Künstliche Intelligenz | Artificial intelligence | Online-Marketing | Internet marketing | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00992-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048177