Simultane Conjointanalyse, Benefitsegmentierung, Produktlinien- und Preisgestaltung
Eberhard Aust
| Year of publication: |
1996
|
|---|---|
| Authors: | Aust, Eberhard |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Preismanagement | Pricing strategy | Conjoint-Analyse | Conjoint analysis | Sortiment | Retail assortment | Theorie | Theory | Produktgestaltung | Kundenorientierung | Conjoint Measurement | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 264 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Entscheidungsunterstützung für ökonomische Probleme. - Frankfurt, M. : Lang, ISSN 0936-4943, ZDB-ID 1049087-5. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Karlsruhe, Univ., Diss., 1994/95 |
| Notes: | Literaturverz. S. [237] - 264 |
| ISBN: | 3-631-49057-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008729998