Simultaneous or sequential? : retail strategy of a durable product and an extended warranty
Xiao-Lin Wang, Qiuzhuang Sun, and Jianyu Xu
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Xiao-Lin ; Sun, Qiuzhuang ; Xu, Jianyu |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 8223-8239
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| Subject: | Consumer purchase pattern | extended warranty | pricing | retail operations | Garantie | Warranty | Einzelhandel | Retail trade | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2024.3395498 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416284