Simultaneous or sequential? : search strategies in the U.S. auto insurance industry
Year of publication: |
January-February 2017
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Authors: | Honka, Elisabeth ; Chintagunta, Pradeep K. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 1, p. 21-42
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Subject: | consumer search | simultaneous search | sequential search | auto insurance industry | USA | United States | Kfz-Versicherung | Automobile insurance | Suchtheorie | Search theory |
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